What is an augmented reality tour?
What is an Augmented Reality tour or treasure trail?
The format is simple. An AR tour combines the challenge and fun of a treasure trail with the magic of augmented reality. For example, players (visitors, app users) follow clues to find hidden artefacts that you have added to exhibits or sites you want visitors to discover. Players are rewarded with an AR reward when they find, clean, and save found artefacts. Players are encouraged to take and share amazing photos celebrating their AR reward.
Visitors must be onsite to collect AR rewards. AR tours use trigger images, GPS or Bluetooth beacon signals to activate the presentation of hidden artefacts at precise locations. This means visitors must be in the right physical location to unlock specific AR rewards.
Is Wi-Fi required?
AR tours are individual, fully branded, customised apps that visitors download from the App Store and Google Play. QR codes with links to the app stores on digital tickets and at Font of House are great for making this process easy. Once downloaded, no Wi-Fi is required!
Find out more about AR tours and treasure trails
Proven benefits
Research findings from an assessment of the Forbidden Corner Quest app
> App users spent 12% more in the shop and café than non-app users
> 98% of app users* said the app enhanced their visit
> Social media posts about the app generated 40% more likes and shares than other posts
*Feedback from 108 visitors
