Kellie Castle & Garden Creative Learning Feasibility Study
Client: National Trust for Scotland
Lead: Katherine Pearson Date: 2021
Role: Consultant appointed to lead Kellie Castle & Garden Creative Learning Feasibility Study
Context: Kellie Castle & Garden is a National Trust for Scotland property located near Pittenweem on the Fife coast in Scotland. The oldest parts of the property date back to the 14th century, but the whole interior was overhauled in the late 19th century by the Lorimers, a famous artistic family.
Task: To undertake a feasibility study to determine the viability of a new creative learning visitor offer.
Main activities:
- Designed and delivered stakeholder consultation programme which engaged staff, volunteers and visitors as well as local community partners. Methods included online surveys, pop-up visitor consultation hubs, group workshops and one to one semi structured interviews.
- Conducted desk research into similar offers and market opportunities.
- Examined links to NTS and wider strategic partners objectives.
- Worked closely with the venue team, Edinburgh East curator and regional operational lead to agree actions and report on progress.
- Presented and published a clear strategic and operational plan to members of the executive committee. The plan included a clear mission, aims and objectives, performance indicators and targets, capital development option analysis, draft architectural brief and forecast budget, plus recommendations on next steps.
Results:
- The strategy and plan was agreed and recommended next stages adopted.
- A trial programme of summer workshops was undertaken in Summer 2022.
- Flo-culture has been contracted by NTS to work with the Kellie team to deliver and evaluate the trial programme.
