Create standout experiences for all the family

A short video showcasing The Great North Museum’s AR digital tour app, Mythquest.

Bring exhibits and stories to life with an interactive digital trail

By 2025, it’s predicted that the UK population will reach 68.3 million and that 95% (roughly 65 million people) will be smartphone users.

AR Digital Tours exploit mobile technologies to deliver interactive augmented reality enhanced experiences that visitors desire and will remember long after their visit.

Experience augmented reality for yourself with our AR Tours demo app.

Improve visitors experience and business performance

Learn about the additional elements and features you can add to your AR Digital Tours subscription plan to boost the value and impact of your app.

Easy tour creation

Reuse existing content to create new, exciting treasure trails.

Transform family trails and activities into interactive experiences that everyone can enjoy.

Great value for money

Our AR app builder platform makes it easy and cost effective for organisations to exploit advanced mobile technologies to innovate their offers and attract, engage and entertain visitors.

Increased visibility

Happy families will post photos of their AR rewards on social media, drawing attention to your exciting new offer and attracting more visitors.

Research conducted at The Forbidden Corner revealed that social media posts featuring their AR digital tour app, the Forbidden Corner Quest, received 40% more likes and shares compared to others.

Increased revenues

Visitors using The Forbidden Corner's AR Tour app spent 12% more in the shop and café compared to non-users. This was came from in-app messages promoting special offers.

FAQs

  • Augmented reality (AR) is an interactive experience that combines digital content (2D and 3D objects, text, animations, and films) with the real world in real time. AR can be used to attach virtual digital content to physical objects or places.

  • An AR (short for augmented reality) digital tour is the generic name we give to any tour, trail, scavenger hunt or treasure trail made using our innovative app builder platform.

    Every AR digital tour we create is given a unique name, app icon and design theme.

  • AR rewards are digital files, images, 3D objects, films, and animations adapted to operate as part of an augmented reality experience. When seen through a phone camera, they look like they are in the real world.

  • After downloading from the app store, AR digital tours can be used without Wi-Fi or mobile data.

  • It takes 3-7 weeks to create and publish your AR digital tour app on The App Store and Google Play, depending on your internal processes and the range and complexity of the AR rewards you want to include in your tour.

  • This is half-day on-site or online workshop with your team. This covers:

    • Deciding on the challenge or quest you want to set

    • Selecting the sites/objects/stories you want to showcase in your tour or quest

    • Drafting clues and picking artefacts and AR rewards

    Alternatively, teams can complete this work independently using the templates we will provide.

  • We can create the design elements you need, or you can use your own design team. Reusing your existing assets can be a good idea and saves money.

    For AR rewards, we can create new ones or modify digital files you already have.

  • Most visitors download AR digital tour apps at the first point of contact during their welcome experience. Staff suggestions and signage at this location effectively encourage app downloads.

    If you're a ticketed site, we recommend that you promote your AR digital tour using the booking confirmation information.