If you've ever thought "we should be doing something digital" and wondered where to begin — this is for you. A practical, jargon-free guide to getting started with digital engagement for heritage sites, museums, National Parks and landscape organisations.

What happens when you put the design of a heritage app in the hands of local schoolchildren? We worked with the North Pennines AONB Partnership and a class of Year 6 pupils from Alston to create a GPS-guided digital walking trail that gives families a reason to explore every corner of one of England's highest market towns.

How do you encourage 20,000 Christmas visitors to explore beyond the House? For the National Trust at Wallington, the answer lay in a real family story, a frozen pond and a little augmented reality magic. Here's how we created Robin's Lantern Quest.

Illustration of GPS route mapping

Why museums should embrace Augmented Reality (AR)

Augmented reality (AR) is a technology that overlays digital content, e.g. images, video, 2d and 3d animations, onto the physical environment when viewed through mobile devices. AR enhances real-world objects and environments by adding additional layers of information that can significantly improve the user’s engagement experience.

It all begins with some AR magic!