What are the benefits of digital tours?
Publish audio and visual descriptions in your digital tours to increase access for all, including those who are deaf, hard of hearing, blind, or have low vision.
Digital tours improve visitor engagement, accessibility and marketing.
This includes delivering:
Enhanced, personalised visitor experience
Digital tours deepen engagement and learning through digital interpretation material including images, audio guides, and AR.
Visitors explore at their own speed and, through the use of proximity engagement technologies, access additional interpretation content that is relevant to their location.
Increased access and inclusion
Features like audio and visual descriptions those with visual or hearing impairments access interpretation content.
Diversify audiences with by offering a new ways to engage with collections and sites.
Increased engagement & education
Interactive elements like quizzes or AR overlays make learning fun and compelling.
Use digital tours to share behind-the-scenes content or showcase exhibits that are too small to see properly, or that are too precious to put on public display.
AR overlays are great for visualising constructions of partial exhibits or historical sites that are no longer visible.
Operational efficiency
‘Always on’ self-guided tours save staff time while increasing opportunity’s for visitors to access guided tour experiences whenever they visit.
Digital tours reduce the cost and environmental impact of paper guides while making it easy to update and refresh tour content in response to the season or special exhibitions and events.
Marketing & data insights
Imbedded sharing features in your digital tours makes it easy for visitors to share photos or parts of their digital tour on social media and tagging your attraction. This not only encourages visitor interaction but also acts as organic promotion.
Analysing visitor interactions (e.g., which sections are most viewed, how long they spend on each content element) through data analytics provides valuable insights that can be used to continuously refine and update your engagement offer.
Revenue generation
In-app messaging services enable you to create and promote real-time special offers and promotions. This capability allows you to respond to specific operational conditions and enhance sales for cafes and shops. For instance, to reduce food waste and increase sales, you can send direct messages to on-site visitors, encouraging them to purchase the last remaining cakes at a discounted price.
Get in touch to find our how easy and cost effective it is to boost visitor engagement, access and marketing wit digital tours.