NEW for 2025

Engaging products. Cost effective solutions.

All our product subscription plans include comprehensive maintenance and support services, so you don't have to worry about anything. Prices do not include applicable taxes.

Gamified AR Digital Tours

Increase access, inclusion and engagement - Diversify your offer by combining the magic of augmented reality (AR) and gamification to deliver standout interactive treasure trail adventures with AR rewards. Your very own Pokémon GO.

Ideal for single site organisations with multiple AR tours to share

Features

Your own iOS & Android branded app with a bespoke design theme.

Publish up to three separate treasure trails or quests.

Include up to 15 treasure points (points of interest) in each treasure trail.

Use a ready-made template to add written and audio clues and AR ready rewards to each treasure point.

Proximity engagement - Use images (including pictures on display), Bluetooth (inside) and GPS (outside) signals to unlock hidden AR rewards at the right location.

Content Management System that makes it easy to update content on your app at no extra cost.

Analytics dashboard to monitor downloads and user behaviour.

More on AR digital tour features.

Learn about additional optional features

Payment options

a) Subscription plan - annual contract

£1,880 per year (10% saving) or £166 per month

Or

b) Project plan - three year contract

£4,860 (10% saving)

Includes an option to add additional years as required

Plus one-off design and set up fee Learn more.

Extras

  • Additional optional features

    Increase the power and impact of you AR digital tours app. Learn more about additional optional features.

  • Additional elements

    Buy additional tours, treasure points and sites/venues to expand your AR digital tours app.

Foundation Plan

Ideal for organisations with one Gamified AR tour to share

Payment options

a) Subscription plan - annual contract

£980 per year (10% saving) or £90 per month

Or

b) Project plan - three year contract

£2,640 (10% saving)

Includes an option to add additional years as required

Plus one-off design and set up fee Learn more.

Features

Your own iOS & Android branded app with a bespoke design theme.

Publish one treasure trail or quest.

Include up to 15 treasure points (points of interest) in your trail.

Use a ready-made template to add written and audio clues and AR ready rewards to each treasure point.

Proximity engagement - Use images (including pictures on display), Bluetooth (inside) and GPS (outside) signals to unlock hidden AR rewards at the right location.

Content Management System that makes it easy to update content on your app at no extra cost.

Analytics dashboard to monitor downloads and user behaviour.

More on AR digital tour features.

Learn about additional optional features

Premium Plan

Ideal for organisations with multiple sites and AR tours to share

Payment options

a) Subscription plan - annual contract

£5,200 per year (10% saving) or £480 per month

Or

b) Project plan - three year contract

£14,000 (10% saving)

Includes an option to add additional years as required

Plus one-off design and set up fee Learn more.

Features

Your own iOS & Android branded app with a bespoke design theme.

Include up to three separate sites or venues.

Publish up to three separate tours or trails per site or venue.

Include up to 15 treasure points (points of interest) in each tour or trail.

Use a ready-made template to add written and audio clues and AR ready rewards to each treasure point.

Proximity engagement - Use images (including pictures on display), Bluetooth (inside) and GPS (outside) signals to unlock hidden AR rewards at the right location.

Content Management System that makes it easy to update content on your app at no extra cost.

Analytics dashboard to monitor downloads and user behaviour.

More on AR digital tour features.

Learn about additional optional features

Other products

Ask about Interactive Digital Walking Tours and Touch Screen Interpretation Guides. Coming soon: Digital labels for delivering image triggered interpretation content.

Get in touch to find out more and how to become a test partner.

Premium Plus Plan

Gamified AR Digital Trail

There are three cost elements to your Interactive Gamified AR Digital Trail package.

1. App production & publication

Payment options

a) Subscription plan - annual contract

  • £980 per year (10% saving)

    or

  • £90 per month

Or

b) Project plan - three year contract

  • £2,646 (10% saving)

Includes an option to add additional years as required

All plans covers:

This covers:

  • The software licence for*

    • One gamified trail

    • Up to 15 reward locations

    • Location responsive content delivery

    • AR enabled content presentation

    • Collections display

*Additional trails and reward locations can be purchased if required.

2. One-off design and set-up costs

  • £2,800 - £3,800

This covers:

  • Creating a bespoke design theme, including branding, individual assets, app store icons and promotion content.

  • Customising app engagement features and uploading content.

  • App Store and Google Play listings.

The cost depends on whether you have visual assets for us to customise or if we need to create new ones.

Bluetooth beacons (circa £50 each) will need to be purchased if used in the engagement solution. The cost of creating new interpretation content isn't included.

3. One-off AR reward creation costs

  • Circa £1,600.00

This assumes you have 9 rewards - 4 x 2D static, 3 x 3D objects/2D animation, 2 x 3D animation.

This covers the creation of AR rewards in three states - Unfound, found and AR ready.

  • 2D static rewards £70 - £160 each

  • 3D object / 2D animation rewards £140 - £230 each

  • 3D animated rewards £480 - £800 each

The cost variation depends on whether you provide the content, customise stock content or need to create bespoke content.

Go to Getting Started to find out how we will work with you to produce a fully costed proposal and delivery plan.

Core features explained

  • An AR (augmented reality) digital tour is the generic name we give to any tour, trail, scavenger hunt or treasure trail made using our innovative app builder platform.

    Every AR digital tour we create is assigned a unique name, app icon and design theme.

    AR digital tours are designed to inspire visitors to explore and learn more about your exhibits, sites and stories.

  • AR rewards consist of digital images, both static and animated, that appear to exist within the real world when viewed through a smartphone camera. Typically, they are designed to correspond with the tour quest, challenge, location, or exhibit to which they are associated, taking the form of items like a cat, dragon, helmet, or gem.

    Visitors can rotate and move these AR rewards on their phone screens, allowing them to create fun scenes that are ideal to photograph and share.

  • These are AR rewards that we have already created and that you can use in your tour or trail.

    Custom-made AR rewards are AR rewards that we can make on your b for you to use in your AR tour or trail.

  • Each site within the app has its own reception area, ideal for sharing local information and displaying the collection of AR digital tours associated with that site.

    This feature is perfect if you run more than one venue or site.

  • Subscription plans cover:

    • An AR Digital Tours Platform software licence that gives you permission to use all the AR digital tour elements and features linked to your subscription plan.

    • Hosting and publishing your apps and data

    • A dedicated content management system (CMS) that enables you to update your AR digital tour when ever you want

    • A full maintenance and support plan so you don’t need to worry about a thing